as declared in
Apple and Chevrolet Were Last Weeks Biggest Spenders on New TV Ads â" Adweek
Samsung devoted $4.7 million to media placement for a new spot promoting the Galaxy S8, which accounted for 59 percent of its overall media placement budget. No t Actors." campaign, which was good for 83 percent of its overall media placement budget. For the top spenders, placement for new creative represented 67 percent of their overall media placement budget, up from 43 percent the week prior. In total, Chevrolet spent just shy of $8.3 million on media placement for the latest installment of its "Real People. This week, it was Warner Bros Pictures that once again spent big on media placement promoting its upcoming films.
Real People Help Chevrolet Sell New Equinox, Too
Its been a phenomenal success -- exposing the real Chevrolet of today through provocative experiments and leveraging real people. But for now, Chevrolet is happy to apply the campaigns modus operandi to the crucial launch of the 2018 version of its Eq uinox SUV. No one is more believable or more emotive about todays Chevrolet than real people. The Equinox utility vehicle is Chevrolets highest-selling retail nameplate once again this year, behind the monster results of the Silverado pickup series. And Edwards is happy to have the equity established by "Real People, Not Actors" to build upon.